It’s not just Santa’s elves working quietly away over the holiday season, the team at Unido is busy preparing the best present of all for our community, the launch of Unido EP! We are happy to announce that Unido EP is undergoing third-party beta testing. We’ll have a definitive roadmap…

Everyone has that empty cup moment at some point in their life. For me, it was in May this year. I was working full time as part of an innovation project in a large corporation, I was also supporting my partner with his small business — doing all the marketing…

The words jumped out at me and I felt my heart race. “What is the truest, most beautiful version of my life I could imagine?” Why was that question so difficult to answer? All I could think of at that moment was also on the page in front of me…

Yesterday I was flipping through my early work portfolio and realised just how much has changed since I first started in marketing and communications. I’ve had many wonderful opportunities and experiences, but three surprising experiences shaped my career as a marketer. A long time ago in a land far, far away I was working for my college newspaper when we…

There’s no question that being able to tell stories about your brand is important if you want to engage audiences. However, over the nine years I’ve been a specialist content marketer, my thinking has shifted around how that is best accomplished. …

We’ve all heard the saying “there’s no ‘I’ in ‘team’.” But is supporting employees in their individual pursuits really anti-team? Evidence suggests otherwise. In the 1990s the Harvard Business School did research that demonstrated the benefits of giving employees paid time to follow their own individual pursuits. …

If every day is starting to feel a bit like groundhog day or you have this experience of being locked in a high tower like Rapunzel, you are not alone. If you’re a creative free spirit who lives out of a suitcase for inspiration, this experience may make you feel…

What’s holding you back from hitting “publish?” There must be something because out of the many many workshops I’ve run on blogging, only a handful have ever come back to me with their published content. This baffles me because I do this too and I have been wracking my brain…

I was sitting in a hotel restaurant, working on my laptop to fill in time before heading to the airport (obviously not in 2020 :-)). The woman behind me was talking loudly, telling her daughter that she should eat up because they weren’t getting anything else that day until dinner. …